Delta

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February 27, 2018

A PR View Of Brands In The Crosshairs

by: in: Crenshaw Communications, crisis management, imPRessions, leadership, public relations

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more…
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September 13, 2017

PR Heroes Of The Hurricanes

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in…
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December 29, 2011

The Top Ten PR Blunders of 2011

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10.  Governor…
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October 21, 2011

How To Turn Bad Publicity Into Good PR

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new…
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