November 21, 2012

Tuesday Tips: More Productive PR Meetings

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable groups to be more productive and creative. While enjoying physical activity that energizes, group members are more alert and experiencing…
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May 9, 2010

Disaster Branding: How BP’s Green PR Backfired

by: in: branding, communications, Crenshaw Communications, crisis management, leadership, public relations, reputation, social media

Quick, which company was responsible for the catastrophic natural gas leak in Bhopal, India, the worst industrial accident in modern history? What about the corporation that created the infamous toxic brew known as Love Canal in Niagara Falls, New York? Man-made disasters are usually named, and remembered, for their locations. That won’t be true in the case of the recent…
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December 9, 2009

Why Climategate's An Epic PR Fail

by: in: communications, Crenshaw Communications, public relations, reputation

  Call it a perfect storm… of scandal. As world leaders have gathered in Copenhagen to discuss global climate issues, the ill winds of “Climategate” are still blowing. Since hundreds of private emails between some of the world’s leading climate scientists were hacked and leaked online, skeptics have cried foul. Sarah Palin’s opinion piece in today’s…
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December 4, 2009

How Method Cleaned Up A PR Mess

by: in: communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

How do you clean up a PR mess? That’s the question Method, the natural cleaning products company, asks after a video created to rally support for the Household Products Labeling Act, which would mandate disclosure of chemical ingredients in common cleansers, somehow went toxic. It went from being the toast of the ad world to…well, just toast….
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