Gap


1
June 12, 2013

When Brands Overreact To PR Problems

by: in: advertising, Crenshaw Communications, imPRessions, public relations, reputation

Social-media-fueled brand controversies are more common than ever in the digital age. But even in the current crisis-of-the-hour media environment, it’s natural for major brands to take slights very seriously. Where millions of dollars are spent and fat profit margins are at stake, overreactions are understandable. You can almost sense the confusion, conflicting advice, and…
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1
October 21, 2011

How To Turn Bad Publicity Into Good PR

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new…
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2
December 28, 2010

The Best PR Moves of 2010

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

This year brought well-publicized disasters, misbehaving celebrities, and corporate goofs. But, which individuals and companies communicated most skillfully during 2010? Here are our nominees. Wikileaks. Whether Julian Assange is a hero or a “high-tech terrorist” depends on your point of view. But in 2010 Wikileaks perfected a media relations strategy for maximum impact for the…
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7
October 11, 2010

The Gap’s New Logo: Bad Fit or Savvy PR Move?

by: in: branding, communications, Crenshaw Communications, crisis management, public relations, social media

It almost seemed like a PR stunt. When the Gap replaced its iconic logo with a new visual identity, Gap-watchers were not just alienated.  They seemed to take it personally. It was as if a fortyish suburban dad suddenly hired a downtown stylist. Branding experts decried the Helvetica font with its tech-y box as “lazy,” and fashion bloggers rejected…
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