Goldman Sachs

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February 17, 2012

Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

  The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein….
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2
April 30, 2010

The Goldman Sachs Hearings: A Sh**ty Deal For Taxpayers

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

  What more is there to say about this week’s financial hearings? Goldman Sachs executives, including the infamous “Fabulous Fab” Tourre, were grilled, lectured, and scolded by members of a Senate panel in a much-anticipated spectacle this week. But, instead of Watergate redux, the hearings played out more like a group of middle school principals rebuking eighth-graders. Sure,…
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2
April 18, 2010

Wall Street’s Apology – So Far, Just PR?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

Two former banking executives got another workout last week. So did the “apology PR” movement. This time it was Citibank ex-CEO Charles Prince and former director Robert Rubin. Under the hot glare of cameras – and the even more heated glares from the Financial Crisis Inquiry Commission, each expressed the most sincere-sounding contrition to date…
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2
March 11, 2010

Goldman Sachs And The Cost of Bad PR

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

What’s a reputation worth? For most businesses, there’s an obvious cost to negative publicity. Sure, a few are still stuck in the “any PR is good PR” camp.  And then there are those for whom public perception simply doesn’t matter.  A year ago, I would have put Goldman Sachs in that category. With a track record of breathtaking…
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7
January 30, 2010

What Goldman Can Learn From Toyota: Apology Communications

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

Lately, the public apology has been cheapened to the point of commodity. Hardly a month passes without a tearful, televised mea culpa from a politician or athlete. On the corporate front, the typical PR offering is more along the lines of “mistakes were made” – a masterful mouthful of nothingspeak. The banking industry’s contrition is…
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1
November 13, 2009

How Goldman Can Beat Its Bad PR

by: in: communications, Crenshaw Communications, public relations, reputation

When news broke last week that bankers at Goldman Sachs had received the H1N1 vaccine amid shortages at doctors’ offices and hospitals, it was one more public relations headache for the firm. And there was a feverish reaction from the blogosphere and the mainstream press, including a hilarious Saturday Night Live sendup. As the bankers got their shots, everyone…
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