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January 20, 2012

TGIF: Is it Time for a Mid-Season Replacement?

by: in: PR Fish Bowl, public relations

It’s that time of year again, the cold doldrums of January and a ton of mid-season TV replacements. It’s the television industry’s annual do-over, where TV execs get to press reboot and give it another try.  Much like a PR campaign that isn’t working, new strategies occasionally need to be implemented mid-way through the year….
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