July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t…
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