innovation

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April 30, 2013

Tuesday Tips: Tech Tools That Make PR Work, Work Better

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun….
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November 21, 2012

Tuesday Tips: More Productive PR Meetings

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable groups to be more productive and creative. While enjoying physical activity that energizes, group members are more alert and experiencing…
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July 1, 2011

TGIF – Declaration of PR Independence

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

  “A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get…
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September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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July 28, 2009

It’s No Contest, The Netflix Prize Is A Winner

by: in: branding, communications, Crenshaw Communications, marketing, public relations, technology

Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm. I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the collaborative filtering…
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June 8, 2009

Is Innovation A Victim of Its Own PR?

by: in: public relations, technology

  I was startled to read Michael Mandel’s provocative BusinessWeek article describing the failed promise of American innovation over the past ten years.  It makes a pretty persuasive case, documenting our innovation shortfall in key industries and linking it to the US trade deficit, our debt load (taken on under false expectations of compensation increases) and even the…
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