March 20, 2012

Tuesday Tips: Borrowing Interest (or Even Stealing it!) Successfully Linking PR Clients to Breaking News

by: in: PR Fish Bowl, public relations

So your client isn’t making that huge “New iPad” headline news?  You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist.  Get…
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January 27, 2010

Does Apple Have A "Female Problem"?

by: in: branding, communications, Crenshaw Communications

No other company could have raised the anticipation bar as high and managed the PR tsunami as deftly as Apple did in the months leading up to the unveiling of the new iPad tablet. But contrary to the stratospheric expectations, the iPad didn’t self-levitate, dispense cash, or heal the sick. Apple-watchers had their criticisms. Many called it nothing more than…
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