John Schnatter

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July 25, 2018

How Not To Apologize

by: in: Crenshaw Communications, imPRessions, reputation

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched…
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