January 30, 2011

“Thanks For Suing Us!” Taco Bell Takes On “Beef-Gate”

by: in: advertising, communications, Crenshaw Communications, crisis management, public relations, reputation

A California woman’s beef with Taco Bell over the ingredients in her taco served up an interesting crisis management case study last week. The food fight has turned into a class-action lawsuit alleging false advertising by the chain. The suit claims its tacos are only 36 percent beef, which, if true, means they wouldn’t even…
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