Lebron James

1
August 17, 2012

TGIF: The Rebranded LeBron James

by: in: PR Fish Bowl, public relations

In a world of social media and 24-hour news cycles, a bad PR move can completely alter the public’s perception of a brand or celebrity.  LeBron James knows this all too well, but after watching him lead Team USA Basketball to Olympic gold this past Sunday, I was amazed at how he’s been able to…
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