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June 21, 2009

A Thumbs Up For "Old" Ideas

by: in: communications, creativity, Crenshaw Communications, public relations

In any creative business, there’s a funny tendency for people to become attached to favorite concepts and tactics…especially those oh-so-inspired program ideas that no client ever actually bought. Then there’s the reverse of that, which is the “been there, done that” stigma that kills ideas thought to be too obvious, or “not differentiated.” I’ve been…
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