marketing


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May 18, 2016

The Five “Rs” of PR: How PR Can Boost Brand Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program…
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April 26, 2016

What PR Can Do – And What It Can’t

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team…
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December 9, 2015

7 Things Marketers Should Know About Public Relations

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is having a moment. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. The disruptive changes…
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June 19, 2013

Can Bad PR Be Good Marketing?

by: in: Crenshaw Communications, imPRessions, marketing

Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet.  In the piece, Jeffries boasts about the brand’s “exclusionary” marketing practices. He explains, in his typical unapologetic style, that Abercrombie won’t carry larger women’s because it…
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May 20, 2013

PR Myths and Facts for Marketers

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not…
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April 10, 2013

Should PR Own Social Media?

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget…
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March 13, 2013

Tuesday Tips: Don’t Trip Up! FAM Trip Planning Primer

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Seeing really is believing, and for PR pros, a familiarization press trip, or FAM trip, is a staple for securing in-depth, first-hand coverage of a destination.  A successful FAM trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to…
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February 1, 2013

TGIF: To Preview, or Not to Preview: That is the Super Bowl PR Question

by: in: Crenshaw Communications, PR Fish Bowl, public relations

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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March 22, 2011

What Marketers Don’t Know About PR

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, marketing, public relations

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to public relations…
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September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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June 21, 2009

A Thumbs Up For "Old" Ideas

by: in: communications, creativity, Crenshaw Communications, public relations

In any creative business, there’s a funny tendency for people to become attached to favorite concepts and tactics…especially those oh-so-inspired program ideas that no client ever actually bought. Then there’s the reverse of that, which is the “been there, done that” stigma that kills ideas thought to be too obvious, or “not differentiated.” I’ve been…
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