Media Training



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April 1, 2016

What Master Interviewers Can Teach PR People

by: in: Crenshaw Communications, imPRessions, public relations

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality…
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May 27, 2014

Five Steps To Mastering Media Training For B2B PR Clients

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Providing customized media training offers one of the best opportunities for a  B2B PR firm to impact client communications performance while also strengthening the relationship. The agency team can also come away with a deeper understanding of the company’s business goals, mission, and messaging, making for more successful media outcomes. Want to do media training…
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April 24, 2012

Tuesday Tips: Meaningful Media Training

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications…
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