messaging

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May 24, 2016

Perfecting Your PR Messaging

by: in: PR Fish Bowl

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to…
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June 18, 2013

Tuesday Tips: PR Tips For The Big Media Interview

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t…
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