Mountain Dew

May 3, 2013

Retractions and Reversals: Best and Worst of Apology PR

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

This week has brought a fresh wave of public mea culpas and backpedalings – plenty of fodder for self-anointed apology PR experts. Most proactive is the ad campaign mounted by JC Penney after the failure of its everyday low price strategy and store makeovers of last year. The spot, which is narrated in a warm,…
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