December 29, 2014

5 PR Stereotypes That Are Outdated Or Wrong

by: in: Crenshaw Communications, imPRessions, public relations

It’s an inside joke that no one outside the industry understands what communications professionals or PR agencies really do. I don’t actually believe that, but this week, at a family gathering far from New York City, my niece confessed that she’s always likened me to Samantha Jones, the infamous PR woman on “Sex And The City”  – ten years…
Read more

December 26, 2013

7 Myths That Undermine Content Marketing Success

by: in: communications, Crenshaw Communications, imPRessions

The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to…
Read more

May 20, 2013

PR Myths and Facts for Marketers

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not…
Read more