Netflix

5
December 29, 2011

The Top Ten PR Blunders of 2011

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10.  Governor…
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1
October 21, 2011

How To Turn Bad Publicity Into Good PR

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new…
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4
September 21, 2011

What Netflix Can Teach Us About Apology PR

by: in: communications, Crenshaw Communications, imPRessions

Public apologies can be powerful, especially when they come from the top. Even in our crisis-of-the-day era, there’s something arresting about a chief executive admitting he was wrong, or a company making amends to customers. As a self-appointed “apology PR” analyst, I’m fascinated by the communications strategy, language choices, and delivery of a corporate mea…
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0
July 28, 2009

It’s No Contest, The Netflix Prize Is A Winner

by: in: branding, communications, Crenshaw Communications, marketing, public relations, technology

Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm. I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the collaborative filtering…
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