personal branding

July 15, 2015

PR Tactics For Business Networking And Personal Branding

by: in: Crenshaw Communications, imPRessions, public relations

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of…
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June 28, 2012

Career-Building PR Techniques: How To Get ZMOT On Your Side

by: in: branding, Crenshaw Communications, imPRessions, marketing, public relations, reputation, social media

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store…
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