PR firms





5
October 5, 2010

Five Things I Learned On The Client Side

by: in: communications, Crenshaw Communications, public relations

Guest post by Patricia Gibney After many years in the agency world – from boutiques to multinationals – I found myself in that magical place called in-house. As a client, I looked forward to developing a company-wide communications strategy. I envisioned following an orderly protocol for media relations, being the internal expert and adviser to senior…
Read more


1
March 1, 2010

When Not To Hire A PR Firm

by: in: communications, Crenshaw Communications, public relations, reputation

Like Tolstoy’s observation about unhappy families, relationships between clients and their PR agencies go bad for different reasons. That’s why I can’t respond directly to a piece in today’s Huffington Post that questions the relevance of PR firms today. Grant Cardone’s “Do PR Firms Make Sense Anymore?” recounts his failed and apparently fruitless relationships with three…
Read more