PR tactics

March 21, 2019

PR Tactics To Show Company Values

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young…
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