PR Writing

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July 10, 2019

Why PR Pros Are The Most Versatile Writers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters.  That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still…
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September 18, 2018

6 Quick Tips For PR Writers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If you’re in PR, chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report, written communications is second only…
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