As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still…
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If you’re in PR, chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report, written communications is second only…
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Whether you’re at a PR agency or another creative business, you know the stereotypes. Messy desk = creative mind. Neat desk = rule-follower. But it’s not that simple. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude….
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The public relations profession is surely evolving, but good, persuasive writing remains a core component of good PR on both the agency and corporate side. Since strong writing is a skill to be maintained and improved, a refresher course is always in order. So whether your concern is product PR, tech, crisis management, or public…
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We’ve all experienced that sinking feeling: you’ve just hit send on an important PR or program document, only to realize it had a glaring — and completely avoidable — error in it. Honest mistakes are bound to happen, but some writing slipups are too common, and they simply create bad PR for PR people! We’ve…
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