PR

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March 24, 2020

Leadership Communications Lessons Of COVID-19

by: in: Crenshaw Communications, imPRessions, leadership, public relations

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in…
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March 3, 2020

Supercharge Your B2B PR With Newsjacking

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast,…
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February 21, 2020

Corporate Reputation And The Whistleblower Culture

by: in: Crenshaw Communications, imPRessions, public relations, reputation

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud, proclaims this “the age of the whistleblower.” Look at Theranos – the health tech unicorn that…
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February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay…
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January 22, 2020

5 Tips For Launching A PR Program In APAC

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of…
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January 16, 2020

5 PR Takeaways From NRF 2020

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for…
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December 10, 2019

Unpacking The Away PR Disaster

by: in: imPRessions, public relations

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must…
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November 14, 2019

PR Tips On Being A Quotable Media Resource

by: in: Crenshaw Communications, imPRessions, media relations, public relations

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances…
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October 4, 2019

Can PR Take Ownership Of Reputation?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and even customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations…
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September 18, 2019

Can A PR Plan Succeed Too Well?

by: in: Crenshaw Communications, imPRessions, public relations, technology

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay…
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