PR

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April 10, 2019

How To Restore A Public Reputation

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the…
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March 19, 2019

What Business People Should Know About PR

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a…
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March 12, 2019

When Your PR Problem Isn’t About PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the…
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March 5, 2019

3 Rules For “Off the Record” Conversations

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even…
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February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend –…
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December 28, 2018

The PR “Losers” of 2018

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s…
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December 6, 2018

The Problem With Influencers

by: in: Crenshaw Communications, imPRessions, public relations

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially…
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November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. No…
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October 24, 2018

When The Crisis PR Guy Is The Crisis

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet…
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October 5, 2018

PR Buzzwords That Should Be Banned

by: in: Crenshaw Communications, imPRessions, public relations

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright-inspired cabin” made me think about…
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September 14, 2018

PR For The “New” Technology CEO

by: in: Crenshaw Communications, imPRessions, leadership, public relations, reputation

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend…
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August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and  YouTube — removed at least some of its pages or broadcasts in response to public pressure….
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