PR





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June 11, 2018

What PR People Should Know About SEO

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and SEO were once worlds apart, with no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on getting backlinks and website-stuffed keywords to drive search rankings. What changed? Now there’s a growing area of commonality as traditional public relations…
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May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

by: in: Crenshaw Communications, imPRessions, public relations, reputation

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen…
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May 11, 2018

Brands Bungle Response To Michael Cohen Scandal

by: in: Crenshaw Communications, imPRessions, public relations

This week two sophisticated corporations faced an unwelcome PR challenge. AT&T and pharma giant Novartis were confronted with awkward and pressing questions about “consulting” payments each made to a company set up by Donald Trump’s personal lawyer Michael Cohen. In each case, the public response left a lot to be desired. Cohen is under criminal investigation for…
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April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

by: in: Crenshaw Communications, imPRessions, public relations

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some…
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March 27, 2018

How The Parkland Students Are Winning The PR Battle

by: in: Crenshaw Communications, imPRessions, public relations

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm limits. In just six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than…
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February 27, 2018

A PR View Of Brands In The Crosshairs

by: in: Crenshaw Communications, crisis management, imPRessions, leadership, public relations

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more…
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February 26, 2018

KFC Crisis Response Is A PR Win

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it…
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February 7, 2018

The Death Of A PR Firm, By Bad PR

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”?  That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client…
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January 30, 2018

9 Blogs To Make You PR-Smart

by: in: PR Fish Bowl, public relations

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer…
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January 25, 2018

What PR Can Learn From The Oscar Nominees

by: in: PR Fish Bowl, public relations

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences…
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January 24, 2018

7 Reasons Why PR Matters More Than Ever

by: in: imPRessions

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed, the advertising business is linked with…
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