PR

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May 24, 2011

How To Get More From Your PR Firm

by: in: communications, Crenshaw Communications, imPRessions, public relations

Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy.  For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals.  How, then, can you make your relationship as fruitful as possible?…
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April 22, 2011

TGIF: Is PR Really That Stressful?

by: in: PR Fish Bowl, public relations

There was lots of discussion in PR circles  this week about CareerCast‘s annual list of Most Stressful Jobs, because public relations has moved into the #2 spot. That’s right, PR officer beat out photojournalist and even emergency medical technician, among other gigs, and was second only to airline pilot (where’s air traffic controller on this list?)…
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March 29, 2011

Tuesday Tip: HARO and ProfNet Dos and Don’ts

by: in: PR Fish Bowl

HARO (Help a Reporter Out) and ProfNet are great sources for PR professionals to get daily inquiries from reporters looking for content, interviews, experts and insight to help them complete a story. The sources typically send requests on a tight deadline, and the requests need to be treated with urgency. If the story being discussed isn’t…
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March 25, 2011

TGIF: What’s Your “Limitless”Fantasy?

by: in: creativity, PR Fish Bowl

In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself.  Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long…
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March 22, 2011

What Marketers Don’t Know About PR

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, marketing, public relations

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to public relations…
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March 15, 2011

PR By Another Name: Public Relations and the “New” Competition

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, marketing, public relations

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR“? It’s true that social media has changed the game for our…
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March 8, 2011

If PR Is A Woman’s World, Why Do We Earn Less?

by: in: communications, Crenshaw Communications, public relations

The feminization of the PR industry is undeniable, and it’s not a particularly good thing. For one, it hurts diversity. And it’s been widely noted that the domination of any profession by women tends to have a depressing effect on salaries. A recently debated 2007 PRSA study confirmed what we already knew: that men earn up to $30,000…
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December 21, 2010

Ten Trends That Will Affect Public Relations Pros in 2011

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for…
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November 29, 2010

The “Deadly Spin” On PR: Where Potter Gets It Right

by: in: communications, Crenshaw Communications, public relations, reputation

Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it has drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it…
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November 19, 2010

Ten Lessons Of A PR Entrepreneur

by: in: Crenshaw Communications, public relations

Last weekend I had the honor of being part of an entrepreneurship panel at the annual Student Career Conference hosted by the New York Women in Communications Foundation. Some 300 students of media, PR, and communications gathered to network, learn, and be inspired by women who’ve made careers in the field. My panel featured an amazing lineup…
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November 11, 2010

Can You Turn Bad Publicity Into Good PR?

by: in: branding, communications, Crenshaw Communications, public relations, reputation

When Gap unveiled a new logo last month, the negative buzz forced it to backpedal and eventually restore the original, iconic identity. It was a miss for Gap…or was it? Logo-gate may have awakened brand fans and made it more relevant than it’s been in years. Accident? Probably. But there are ways to turn a PR failure into…
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November 2, 2010

Five Ways To Win The Big Pitch

by: in: advertising, communications, public relations

Guest post by Patricia Gibney A large, competitive agency search can be time-consuming and crazy-making for everyone. It helps when a search consultant is involved, but that happens less frequently in these days of tight budgets. Often the client is on its own — and frequently in unfamiliar territory. The result:  agency teams don’t have the…
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October 29, 2010

Truth Is The New Black: Why PR Must Be The Most Authentic Form of Marketing

by: in: communications, Crenshaw Communications, marketing, public relations

At a meeting of the Council of PR Firms last week, keynoter Marc Pritchard, P&G’s Chief Marketing Officer and the man responsible for spending more marketing dollars than any human on earth, called public relations “the most authentic form of marketing.” It’s a crowd-pleasing line, at least in a room full of PR professionals. Now, I’m…
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October 19, 2010

Trust And The Age Of Prank PR

by: in: advertising, communications, Crenshaw Communications, public relations

It seemed like a bold PR strategy and a decisive move toward corporate responsibility and transparency. Chevron Vice Chairman George L. Kirkland said. “We’ve got problems and challenges, and we too make mistakes, but we’re telling truths no one usually tells, and looking wide-eyed into the future.” Wow. Except he never said it, of course….
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October 13, 2010

Crisis Management: Lessons From The Chilean Mine Rescue

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, social media

As the world watched, the government of Chile showed not only leadership, but remarkable PR and communications savvy as it sought to free 33 miners trapped underground for over two months. Its handling of the ordeal was like a mirror image of the BP disaster. Here are some crisis management learnings we can unearth from…
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September 7, 2010

How To Be Creative Under Pressure

by: in: advertising, communications, creativity, Crenshaw Communications, public relations

An episode of “Mad Men” featured Don Draper and Peggy Olson wrestling with a tough creative challenge – how to dream up a breakthrough campaign for Samsonite. Don dismisses a celebrity pitchman as a “lazy” strategy, then criticizes Peggy’s next round of ideas as variations on a theme – a boring one. At Sterling Cooper Draper Pryce, a booze-soaked all-nighter…
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July 21, 2010

Who Should Own Social Media?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say…
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June 24, 2010

McChrystal’s Defeat: Poor PR, or Natural Disaster?

by: in: communications, Crenshaw Communications, public relations, reputation

The term “PR disaster” is thrown around a lot these days. But unlike man-made catastrophes that wreak Gulf-spill-sized reputation damage, the McChrystal debacle is a direct result of poor PR. After all, it was the clumsy handling of an ill-advised press interview that lost the reputation war and the General his job this week. Or…
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June 17, 2010

What PR People Can Learn From BP

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, reputation

Let’s get one thing straight. The Gulf Oil spill isn’t a PR problem. It’s an environmental disaster that no PR team, no matter how skilled, could clean up. The public relations crisis comes with BP’s lack of preparedness for the gusher, and with the communications in its wake. But, all calamities offer learnings. What lessons can we extract from…
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September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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