public relations





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January 31, 2019

Challenger Brands: Here’s How To Win At PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands…
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January 11, 2019

5 Tips To Build Stronger Media Relationships In 2019

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic…
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December 28, 2018

The PR “Losers” of 2018

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s…
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October 24, 2018

When The Crisis PR Guy Is The Crisis

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet…
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