public relations








0
June 27, 2018

The Ultimate Cheat Sheet On Choosing A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time…
Read more









0
May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

by: in: Crenshaw Communications, imPRessions, public relations, reputation

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen…
Read more


0
May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team  must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client,…
Read more






0
May 11, 2018

Brands Bungle Response To Michael Cohen Scandal

by: in: Crenshaw Communications, imPRessions, public relations

This week two sophisticated corporations faced an unwelcome PR challenge. AT&T and pharma giant Novartis were confronted with awkward and pressing questions about “consulting” payments each made to a company set up by Donald Trump’s personal lawyer Michael Cohen. In each case, the public response left a lot to be desired. Cohen is under criminal investigation for…
Read more





0
April 26, 2018

NFL PR: Protest Is On The Clock

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
Read more


0
April 24, 2018

Influencer Relations For B2B Brands

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Yet influencer PR for B2B brands is also an effective way to reach prospects throughout the customer journey, from lead generation to purchase and beyond. For B2B companies, programs that involve third-party influencers can require more…
Read more



0
April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley…
Read more


0
April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

by: in: Crenshaw Communications, imPRessions, public relations

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some…
Read more