public relations

1
March 1, 2010

When Not To Hire A PR Firm

by: in: communications, Crenshaw Communications, public relations, reputation

Like Tolstoy’s observation about unhappy families, relationships between clients and their PR agencies go bad for different reasons. That’s why I can’t respond directly to a piece in today’s Huffington Post that questions the relevance of PR firms today. Grant Cardone’s “Do PR Firms Make Sense Anymore?” recounts his failed and apparently fruitless relationships with three…
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22
January 2, 2010

Ten Trends Affecting PR Professionals In 2010

by: in: communications, creativity, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social…
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7
November 19, 2009

Red Flags: When To Say No To A Potential PR Client

by: in: communications, Crenshaw Communications, public relations

Today I spoke with an old friend who’s a well-established public relations consultant. She called for advice about a prospect, since, after meeting him, she wasn’t sure he’d make a good client. Twenty seconds into the conversation, I knew she was right, and we discussed how she should gracefully decline his business.  When times are tough, it’s hard…
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0
October 19, 2009

Taken For A Ride: What Did We Learn From Balloon Boy?

by: in: Crenshaw Communications, public relations, social media

What more is there to say about the balloon boy – other than that he was never actually in a balloon? Plenty, it seems. Four days after the country’s most overinflated news story, what’s notable is the backlash. Not just against Richard Heene, the fame-seeking father who apparently dreamed up a public relations stunt to rival…
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1
September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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2
June 26, 2009

Why Are They Saying Those Things About You?

by: in: celebrity, Crenshaw Communications, crisis management, public relations, reputation, social media

  A while back, I was startled to see some harsh criticism of me on an IT Internet forum. People were calling Dorothy Crenshaw incompetent and even demanding that I be fired…which I thought was pretty unfair considering I didn’t have a clue what they were talking about.  Of course, it wasn’t about me.  It turned out that…
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2
June 24, 2009

Investing in the Recovery: Why PR?

by: in: advertising, Crenshaw Communications, public relations, reputation

Although the economic recovery is still far from certain, some in our business are preparing for it in plans for new new hiring, deal-making and restructuring, as reported in today’s New York Times. This is smart thinking, and it gives me hope that the outdated “conventional wisdom” of cutting discretionary marketing spending during a recession has…
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0
June 21, 2009

A Thumbs Up For "Old" Ideas

by: in: communications, creativity, Crenshaw Communications, public relations

In any creative business, there’s a funny tendency for people to become attached to favorite concepts and tactics…especially those oh-so-inspired program ideas that no client ever actually bought. Then there’s the reverse of that, which is the “been there, done that” stigma that kills ideas thought to be too obvious, or “not differentiated.” I’ve been…
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0
February 9, 2009

A New Chapter

by: in: public relations

Today marks our official rebranding as Crenshaw Communications, and we couldn’t be prouder or more energized. Though we’ve all been working together at Stanton Crenshaw, our old firm, for many years, it’s exhilarating to launch a new brand and website. I’ve had my own PR business, in a partnership, for over a dozen years, so…
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