January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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