red flags

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November 19, 2009

Red Flags: When To Say No To A Potential PR Client

by: in: communications, Crenshaw Communications, public relations

Today I spoke with an old friend who’s a well-established public relations consultant. She called for advice about a prospect, since, after meeting him, she wasn’t sure he’d make a good client. Twenty seconds into the conversation, I knew she was right, and we discussed how she should gracefully decline his business.  When times are tough, it’s hard…
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