September 28, 2012

TGIF: Matchmaking in the Office…no it’s NOT what you’re thinking

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a…
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