Richard Edelman

November 29, 2010

The “Deadly Spin” On PR: Where Potter Gets It Right

by: in: communications, Crenshaw Communications, public relations, reputation

Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it has drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it…
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