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November 12, 2013

Tuesday Tips: So You Want to Hire a PR Firm? Eliminate these Roadblocks First

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into…
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