Rolling Stone

June 24, 2010

McChrystal’s Defeat: Poor PR, or Natural Disaster?

by: in: communications, Crenshaw Communications, public relations, reputation

The term “PR disaster” is thrown around a lot these days. But unlike man-made catastrophes that wreak Gulf-spill-sized reputation damage, the McChrystal debacle is a direct result of poor PR. After all, it was the clumsy handling of an ill-advised press interview that lost the reputation war and the General his job this week. Or…
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