Rules of Engagement

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September 13, 2012

TGIF: Name Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,”…
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