January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered…
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