November 25, 2014

8 Sins Committed In The Name Of Good PR

by: in: Crenshaw Communications, imPRessions, public relations

ProPublica’s recent expose of The American Red Cross contained a colorful and symbolic detail that made PR agencies and their corporate communications counterparts cringe. The article reports that the organization drove around nearly-empty trucks in the wake of Hurricane Sandy “to be seen,” to give the impression that it was delivering aid when in fact…
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