Spencer Stuart

1
September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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