Super Bowl

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February 2, 2016

PR Predictions For This Year’s Super Bowl Matchup

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning,…
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February 4, 2013

Marketers Jump on Super Bowl Blackout in PR Score

by: in: advertising, branding, Crenshaw Communications, imPRessions, public relations, social media

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in…
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February 1, 2013

TGIF: To Preview, or Not to Preview: That is the Super Bowl PR Question

by: in: Crenshaw Communications, PR Fish Bowl, public relations

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get…
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March 20, 2012

Tuesday Tips: Borrowing Interest (or Even Stealing it!) Successfully Linking PR Clients to Breaking News

by: in: PR Fish Bowl, public relations

So your client isn’t making that huge “New iPad” headline news?  You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist.  Get…
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February 3, 2012

TGIF: What The NFL Can Teach PR Pros

by: in: PR Fish Bowl, public relations

The Super Bowl is this Sunday, and football is on everyone’s mind.  Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend.  Sports can teach us a lot about life in the PR world.  Here are just a few of the reasons…
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February 3, 2010

Super Bowl Advertisers Score PR Points By Getting "Banned"

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the…
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December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

by: in: advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement…
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