tech pr






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February 22, 2018

How Good PR Builds Competitive Advantage for Startups

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Gaining competitive advantage with PR programs comprised of media relations, reputation management, and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many operate in a crowded environment prone to fast changes and quick obsolescence. While solid business strategy and a good marketing plan are fundamental, a…
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February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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June 28, 2016

7 Pitching Tips For Better Tech PR

by: in: PR Fish Bowl

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working…
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August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less…
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June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
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May 5, 2015

Decoding Tech PR Jargon

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but…
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October 15, 2014

What Apple Knows About Great Tech PR

by: in: Crenshaw Communications, imPRessions

As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and…
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October 2, 2014

Top Five PR Mistakes To Avoid

by: in: Crenshaw Communications, imPRessions

This is not about PR or reputation catastrophes, like the NFL’s fumbled  response to its domestic violence problem, or even Mike Tyson’s recent profanity-laced on-air meltdown. Maybe they don’t grab headlines, but the everyday PR misses are far more likely to result in underperforming campaigns or even the occasional publicity backfire. I’m talking about a…
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March 25, 2014

Fresh Search Techniques Will Fill That Tech or B2B PR Position Today

by: in: account management, Crenshaw Communications, media relations, PR Fish Bowl, public relations

Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates?…
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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February 25, 2014

Convert A PR Project Into Ongoing Business With These Five Tips

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

The good news is after some blood, sweat and tears from the agency team, that tech or consumer PR client you’ve been after has awarded you the business. The bad news? It’s a project, wherein the agency must prove its marketing mettle to be considered for PR agency of record status. What can your brilliant…
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February 14, 2014

Top Tech PR Trends in 2014

by: in: PR Fish Bowl

In tech PR, storylines change quite a bit from year to year. The rapid shifts are inherent to technology, with both products and software evolving swiftly and with frequent changes in direction. So, it can be challenging for PR pros, or companies DIY’ing their PR efforts, to stick their finger in the air to determine…
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October 4, 2013

TGIF: 5 Hot Content-Sharing Tools for Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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