technology





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September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

by: in: Crenshaw Communications, imPRessions, public relations, technology

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering….
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September 17, 2013

Tuesday Tips: PR Pointers for Mobile Content

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more…
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April 30, 2013

Tuesday Tips: Tech Tools That Make PR Work, Work Better

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun….
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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January 6, 2012

TGIF: Pre-CES Musings

by: in: PR Fish Bowl, public relations

CES 2012. Already. We’ve seen it all, haven’t we?  What can CES possibly show us?  I’ll tell you one thing it will show us: a 55-inch OLED TV from LG. I can’t even get my head around that; I remember seeing a 12-inch OLED several years ago and being knocked out, thinking, oh, it will be YEARS before…
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