thought leadership


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March 21, 2019

PR Tactics To Show Company Values

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young…
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February 20, 2019

PR’s Top Tech Events For Executive Speaking Gigs

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal…
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April 12, 2018

8 PR Tools for B2B Thought Leadership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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June 23, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, media relations, PR Fish Bowl

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful answers…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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January 13, 2015

Five Influential Thought Leaders In 2014

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR industry doesn’t give an award for “Thought Leader of the Year,” but perhaps it should. Company execs (or their PR reps) who’ve done a masterful job at expressing important ideas and exerting positive influence ought to be recognized, particularly if the individual used traditional and digital media to change opinions or spur others…
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August 20, 2013

How To Be A Thought Leader (A PR Perspective)

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Becoming a thought leader—everyone’s always talking about it, but who’s really doing it?  It’s a cliché in PR and marketing circles.  We tend to promise clients we can help make them a thought leader, pepper our proposals with the term, and invoke “thought capital” to differentiate corporations and their most marketable attributes. So, what is…
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