December 28, 2012

Secrets of a Successful CSR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

It’s no surprise that public trust in corporations, along with government and faith institutions, seems to be at an all-time low. According to the Reputation Institute’s 2012 Corporate Social Responsibility RepTrak 100 Study, only 17% of respondents trust what companies promise in their marketing. What’s more, a mere 6% perceive the top 100 companies as…
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