Tiger Woods


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March 27, 2013

Is Tiger Woods Back?

by: in: branding, celebrity, communications, imPRessions, marketing, public relations, reputation

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is…
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April 28, 2011

Have Press Agents Become “Suppress” Agents?

by: in: celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York…
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