Tom Foremski

February 19, 2015

Can PR Scale?

by: in: Crenshaw Communications, imPRessions, public relations

There’s an interesting question buried in Tom Foremski’s recent  broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s…
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