Tony Hayward


12
June 17, 2010

What PR People Can Learn From BP

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, reputation

Let’s get one thing straight. The Gulf Oil spill isn’t a PR problem. It’s an environmental disaster that no PR team, no matter how skilled, could clean up. The public relations crisis comes with BP’s lack of preparedness for the gusher, and with the communications in its wake. But, all calamities offer learnings. What lessons can we extract from…
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