Twitter; Crenshaw Communications

October 2, 2009

Why Twitter Could Be Worth A Billion Dollars

by: in: communications, Crenshaw Communications, marketing, public relations, social media, technology

The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone…
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June 10, 2009

Has Twitter Jumped The Shark?

by: in: advertising, communications, Crenshaw Communications, public relations, social media, technology

      It’s a running joke among people in communications that, today, everyone’s a social media expert.  Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? …
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April 26, 2009

Facebook Tears Down the Wall

by: in: Crenshaw Communications, social media

At over 200 million monthly users, Facebook is vastly more popular than Twitter, but the micro-blogging service seems to be a growing public and media obsession.  Even Twitter-hater Maureen Dowd recently penned an interview with its co-founder, which, while ostensibly satirical, only fanned a Twitstorm of interest.  Remember when Facebook drew that kind of love-hate?…
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January 21, 2009

Twitter and the Memphis Blues

by: in: public relations

First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post!  The flap over the Ketchum executive who  used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation  to FedEx execs about…
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