Twitter

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August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and  YouTube — removed at least some of its pages or broadcasts in response to public pressure….
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October 29, 2015

5 Fun Twitter Campaigns That Drive PR

by: in: PR Fish Bowl

Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other influencers. But the longstanding social media platform — Twitter will celebrate its 10th birthday in March! — is also a great way to drive PR buzz for…
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February 3, 2015

7 Ways Twitter Still Matters For PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people.  Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still…
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April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By…
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October 4, 2013

TGIF: 5 Hot Content-Sharing Tools for Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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May 21, 2013

Tuesday Tips: Avoid Social Media Disasters

by: in: PR Fish Bowl, public relations

As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro must guard against the unscrupulous. Recent Twitter hacks of major brands like Burger King, Jeep and Chrysler show that no one is…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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October 23, 2012

Tuesday Tips: Social Media Must-Haves (for first-time PR clients)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter-…
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August 12, 2012

Olympics 2012: A Golden Moment for Twitter

by: in: Crenshaw Communications, imPRessions, social media

Top prize for social sharing during Olympics 2012? Unquestionably, the gold should go to Twitter. It gave us a fresh crop of must-follow athletes, broke news about shattered records, and fostered social sharing over everything from Ryan Lochte’s hotness to Gabby Douglas’ hair. And there were lots of milestones. There was the unprecedented partnership between…
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April 3, 2012

Tuesday Tips: What’s The PR Potential for Pinterest?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see….
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January 5, 2012

Fake Twitter Accounts: The Ultimate Status Symbol?

by: in: celebrity, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR  types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband….
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November 29, 2011

The Governor, The Teenager and Twitter: A PR Lesson

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The awesome power of social media may be matched only by the withering force of teenage scorn. I was startled by the social blowback resulting from Kansas Governor Sam Brownback’s public feud with a local high school student. It started last week when Emma Sullivan and her class attended a youth event in Topeka where…
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August 11, 2011

When It Comes To Social Media, Faking It Isn’t Making It

by: in: Crenshaw Communications, imPRessions, social media

The recent rash of bogus Twitter follower scandals, like Newt Gingrich‘s 1.3 million supposed fans, and the oil industry’s apparent astroturfing efforts, are entertaining blog fodder. But they’re also important as a reminder of what’s erroneous about linking  social media status to a friends and follower count. (It’s actually unclear what percentage of Gingrich’s followers…
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July 6, 2011

Recipe For A Twitter Fail: Was Entenmann’s #Guilty of Hashtag Hijacking?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Call it a half-baked attempt to be topical…or perhaps, just a mistake. As Twitter erupted following the surprise guilty verdict in the Casey Anthony murder trial, Entenmann’s adopted the rapidly trending #notguilty hashtag to tweet a whimsical update about “eating all the tasty treats you want.” The tweet lasted only minutes. Someone realized the juxtaposition wasn’t…
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March 16, 2010

Genius PR Move of the Year – Conan on Twitter

by: in: celebrity, communications, Crenshaw Communications, marketing, social media

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to…
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September 3, 2009

How To Buy Friends And Influence People

by: in: advertising, Crenshaw Communications, public relations, reputation, social media

Maybe money can’t buy you love, but these days it can buy friends…at least, of a sort. I was interested in Web traffic company uSocial’s recent announcement that it will offer packages for Facebook that start at 1000 friends for as little as $177. Overnight, a faux network….who knew friends came so cheap? uSocial, which…
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July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
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