Virgin Holidays

July 25, 2013

PR Should Own Real-Time Marketing

by: in: communications, Crenshaw Communications, imPRessions, marketing, public relations

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste,…
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