YouTube

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February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend –…
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June 12, 2013

When Brands Overreact To PR Problems

by: in: advertising, Crenshaw Communications, imPRessions, public relations, reputation

Social-media-fueled brand controversies are more common than ever in the digital age. But even in the current crisis-of-the-hour media environment, it’s natural for major brands to take slights very seriously. Where millions of dollars are spent and fat profit margins are at stake, overreactions are understandable. You can almost sense the confusion, conflicting advice, and…
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