PR Fish Bowl


Tuesday Tips: How To Be Productive During Downtime!

Dec 26th means the big holidays have come and gone and 2012 is right around the corner. While this week might be a downtime for most media and clients, it’s a great time to be productive and get organized for the upcoming year. Below are some of our tips on how to use this time wisely:

Start planning 2012. If you haven’t already, begin your 2012 plan.  What do you hope to accomplish in the first quarter?  How can you make that happen?  What are some of the new things you would like to try? Take these ideas and set goals for yourself in the upcoming year.

Update contacts.  Media lists are always changing and the New Year brings movement.  Take this time to weed through media lists and make sure you have the right contacts. Try sending a Happy Holidays message.  If any bounce back, you know it’s time to look for someone new.

Clean house. Chances are with the whirlwind that were gift guides and holiday messaging your desk has become a mess.  Take this time to get organized and declutter.  Start off the New Year with a clean and organized work space.

Pitch! Use this time to pitch your client while everyone else is taking vacation days or closed down for the holidays.  Think of new creative ways to pitch your client and take advantage of the “news hole.”

Research new biz. Take an old colleague out to lunch or meet someone for a drink.  Start researching prospective client or new project opportunities.  With several trade shows coming up in the New Year there will be a lot of opportunities for face-to-face meetings, so do your homework.

Self-reflect.  Look back on 2011. What were the positives?  What were the negatives?  How can you improve your work style or habits?  Use this time to think about how to take what you’ve learned and turn it around for an even better 2012.

What are some of the ways that you stay productive during the holiday downtime?

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