Cliff Maroney April 30, 2013 | 10:24:56

Tech Tools That Make PR Work, Work Better

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better.

30/30
Task management can be daunting. 30/30 simplifies it and even makes it fun. This nifty little app allows users to input tasks and how much time they wish to spend on each. Spend the allotted minutes or hours on the task, and the app lets you know when it’s time to move on. It’s completely controlled by gestures, pleasing to the eye, and terrific at helping you “get stuff done.”

iBrainstorm
You never know when creativity may strike. But when it does, iBrainstorm helps you and your entire team manage the process. Just open the app, create a note and stick it to your own or your entire team’s “creative corkboard,” and the brainstorming process just got a little more fun.

Evernote
No one can remember everything, which is why Evernote is such a pivotal piece of any individual’s tech arsenal. Evernote allows users to store everything from their notes to recent earnings reports in one easy-to-use platform. You can also note artistic concepts and other visuals within the app with its intuitive Skitch tool.

Expensify
Expense reports can be maddening, but one tool that helps is Expensify. Expensify enables users to import basically any billable item from gas to credit card statements right into the app and organizes them neatly for easy access.

Genius Scan
Ever need a PDF at the busiest, most insane time? Genius Scan solves this dilemma by making PDFs available right from your device’s camera: just pick a document, scan it, and kiss your PDF worries goodbye. Furthermore, easy integration with Evernote and Dropbox make this little app one of the most valuable office tools you can fit into your pocket.